It must solve a problem

If it doesn’t fix, mend or alleviate a nagging pain, problem, condition, or situation—why would people want it, much less buy it? There must be a strong, recognizable, and somewhat measurable or appreciable benefit to owning and using your product.

2. It must have mass appeal

You may have invented the best mousetrap ever, but if only one in 10 million homes has a mouse problem, you’re not going to sell a heck of a lot of mousetraps. Sure, you can sell just a few at a high price, but a mousetrap priced at $50,000… how easy would that be to sell?

3. It must be unique

If it’s the first or only one of its kind, that’s a home run! If it’s not, then it should at least be different and beneficial in a way that that other products don’t offer. A rose by any other name is still a rose, but a rose that never loses its petals—now that would be unique.

4. It must offer instant gratification

If it’ll be of use only next spring, why buy it today? People don’t want to buy seeds. They want a fully grown tree, planted and providing shade now. We’re an impatient nation of consumers. We don’t want the fishing pole; we want the fish fresh, filleted, seasoned, and served.

5. It must be demonstrable

It’s a law of nature: Seeing is believing. Customers must see with their own eyes how easily, quickly, and effectively your product does what it does. Though people will often say they can’t trust their eyes—they always do.

I have been using Clickbank for the past 3 years and been making some pretty good income from selling my products through them.

They are the big boys in affiliate network system comparing to the rest (paydotcom, click2sell, plimus, regnow, shareit) and many of us who are in the online business will know or heard about clickbank.

After using them for so long, I am now getting more pissed than ever. They have a perfect system but one big setback about clickbank is that they never protect their sellers.

I mean, think about this for a second. A buyer buys your ebook and they know they can get a refund from clickbank. Most of them somehow already know about this – clickbank will refund your money after purchasing any product without any question asked. This is so ridiculous! Are they too busy making $300 million dollars that they forgotten to protect their seller? What a dumb system if you ask me.

I am losing my faith with clickbank and will try out other affiliate network system for all my new products.

I see that more and more marketers are also moving out from clickbank and it will just be a matter of time that they will lose a big percentage of this market share.

While getting to the top of search engines is one of our priorities, many tend to overlook the things they should avoid while implementing their SEO strategies.

Following are the 9 Biggest SEO Mistakes which Web Designers & Web Developers should avoid.

Splash Page

I’ve seen this mistake many times where people put up just a big banner image and a link “Click here to enter” on their homepage. The worst case — the “enter” link is embedded in the Flash object, which makes it impossible for the spiders to follow the link.

This is fine if you don’t care about what a search engine knows about your site; otherwise, you’re making a BIG mistake. Your homepage is probably your website’s highest ranking page and gets crawled frequently by web spiders. Your internal pages will not appear in the search engine index without the proper linking structure to internal pages for the spider to follow.

Your homepage should include (at minimum) target keywords and links to important pages.

Non-spiderable Flash Menus

Many designers make this mistake by using Flash menus such as those fade-in and animated menus. They might look cool to you but they can’t be seen by the search engines; and thus the links in the Flash menu will not be followed.

Image and Flash Content

Web spiders are like a text-based browser, they can’t read the text embedded in the graphic image or Flash. Most designers make this mistake by embedding the important content (such as target keywords) in Flash and image.

Overuse of Ajax

A lot of developers are trying to impress their visitor by implementing massive Ajax features (particularly for navigation purposes), but did you know that it is a big SEO mistake? Because, ajax content is loaded dynamically, so it is not spiderable or indexable by search engines.

Another disadvantage of Ajax — since the address URL doesn’t reload, your visitor can not send the current page to their friends.

Versioning of Theme Design

For some reason, some designers love to version their theme design into sub level folders (i.e. domain.com/v2, v3, v4) and redirect to the new folder. Constantly changing the main root location may cause you to lose backlink counts and ranking.

“Click Here” Link Anchor Text

You probably see this a lot where people use “Click here” or “Learn more” as the linking text. This is great if you want to be ranked high for “Click Here”. But, if you want to tell the search engine that your page is important for a topic, than use, that topic/keyword in your link anchor text. It’s much more descriptive (and relevant) to say “learn more about {keyword topic}”

Warning: Don’t use the EXACT same anchor text everywhere on your website. This can sometimes be seen as search engine spam too.

Common Title Tag Mistakes

Same or similar title text:
Every page on your site should have a unique <title> tag with the target keywords in it. Many developers make the mistake of having the same or similar title tags throughout the entire site. That’s like telling the search engine that EVERY page on your site refers to the same topic and one isn’t any more unique than the other.

One good example of bad Title Tag use would be the default WordPress theme. In case you didn’t know, the title tag of the default WordPress theme isn’t that useful: Site Name > Blog Archive > Post Title. Why isn’t this search engine friendly? Because, every single blog post will have the same text “Site Name > Blog Archive >” at the beginning of the Title Tag. If you really want to include the site name in the title tag, it should be at the end: Post Title | Site Name.

Exceeding the 65 character limit:

Many bloggers write very long post titles. So what? In search engine result pages, your title tag is used as the link heading. You have about 65 characters (including spaces) to get your message across or risk it getting cutoff.

Keyword stuffing the title:

Another common mistake people tend to make is overfilling the title tag with keywords. Saying the same thing 3 times doesn’t make you more relevant. Keyword stuffing in the Title Tag is looked at as search engine spam (not good). But it might be smart to repeat the same word in different ways:

“Photo Tips & Photography Techniques for Great Pictures” “Photo” and “Photography” are the same word repeated twice but in different ways because your audience might use either one when performing a search query.

Empty Image Alt Attribute

You should always describe your image in the alt attribute. The alt attribute is what describes your image to a blind web user. Guess what? Search engines can’t see images so your alt attribute is a factor in illustrating what your page is relevant for.

Hint: Properly describing your images can help your ranking in the image search results. For example, Google image search brings me hundreds of referrals everyday for the search terms “abstract” and “dj”.

Unfriendly URLs

Most blog or CMS platforms have a friendly URL feature built-in, however, not every blogger is taking advantage of this. Friendly URL’s are good for both your human audience and the search engines. The URL is also an important spot where your keywords should appear.

Example of Friendly URL: domain.com/page-title Example of Dynamic URL: domain.com/?p=12356

These things are the pillars of Search Engine Optimization and so to your web site’s success path.

There are many ways to get traffic to your website or blog. Below are some traditional ways of getting traffic

1 – Pay per click

2 – banner advertising

3 – link exchange

4 – search engine traffic

5 – directory listing

6 –  article directory

7 – social networking

And the list goes on and on.

But are that traffic targeted? Will that traffic brings you money?

Let’s just say that you have a website selling a product. Everyone knows that you need traffic to make sales on your product. The idea of going online is to make money. The answer is yes but will it be enough for you to sustain your business full time?

If you are looking for massive targeted traffic if you are selling a product, the best method is to get traffic from joint venture. This is the kind of traffic that can immediately boost sales. Why is this so?

Firstly, your joint venture partner will already have a list of subscribers. This is the best thing that any joint venture partners can provide you. When they start recommending your product to their list, you can expect a sudden increase in traffic and also sales.

This traffic is highly targeted provided your joint venture partners are having similar kind of product as you.

Try to work on joint venture if you have not try it yet and we will continue later on how do you get joint venture partners.

….Sell them what they WANT.

One of the biggest mistakes that product creators make is creating products that they think people need. The problem is, people don’t buy products that they need. They buy products that they want. And unless you understand this, you’re going to keep creating things that will continue to fail in the marketplace time and time again.

You can’t just create a product and put it out there thinking that this is what the people need. You have to first do your research to make sure that people actually want it.

Take sometime to absorb this and you will have a better idea the next time you create a product.

Everybody has a different idea of what multiple streams of income are. You hear this phrase thrown around like a basketball. We hear this everyday in the internet marketing world – you need to have multiple stream of income and everybody is talking about it. But very few people really understand what this concept really is.

Well, I’m going to set the record straight once and for all. After reading this, you may be surprised at what the real truth is.

A lot of people think that what this means is simply to throw up a ton of affiliate links on several blogs or forums or other forms of media and with that they have a multiple income stream. This couldn’t be farther from the truth. A true example of this concept is below. When you read it, you will truly understand it.

Let’s take a fictional marketer. We’ll call him Tommy Lee. Tommy has decided that he wants to get into Internet marketing and make some money online. Fair enough and since this is the in thing nowadays, why not giving it a go?

Okay, so the first thing he does is some research and finds out that it is recommended that he gets income from as many sources as he can. Tommy, being the intelligent marketer that he is, takes this advice to heart and does just that.

The first thing he does is starts a membership site in the Internet marketing niche that provides sales copy services to new marketers at affordable rates. Since he is an excellent writer, he knows he can make a go of this. The service does very nicely, but he’s not resting on just that. He decides that he needs to diversify.

The next thing he does is he starts a product review site for many products in the Internet marketing niche. He posts honest reviews, either for or against a product, and then includes an affiliate link at the bottom of the review so that people can check out the product itself. He makes quite a few sales doing this. But Tommy isn’t done.

The next thing he does is to go completely outside of the Internet marketing niche itself. He decides to get into the field of automotive repair. He knows a lot about the subject and realizes that he has a great deal of information that he can share with others. So he puts up a site with articles on automotive repair and in the process promotes some products on the subject as well. He even writes his own book on the subject and sells it through Clickbank.

I hope you are clear about what Tommy is doing. If any of these niches were to fall apart on him, he would still have the income from the other niches. That is the true meaning of multiple streams of income.

I hope you find this useful and don’t forget it.

What does it mean to have a high pagerank for your blog or website? This will definitely help to increase your exposure in the search engines by having a high pagerank site.

Any seasoned webmaster or blog owners know the importance of having a high pagerank site and one way to achieve that is to get a backlink from another high pagerank site back to yours. But it is not always easy as they might not want to put your link on their site.

Well, you can start with this one. PR10s.com is giving it free for you to submit your link into its site. go here to submit www.pr10s.com

It is free for now and those 5 letter domain name will get hot very soon so why not just submit your link there while it is free.

Cheers and Enjoy!

You have optimized your website for winning keywords, are mid-way with your link building campaign, and have been going absolutely crazy creating fresh SEO friendly content that pleases the users and search engines.

You are obviously very serious about your online business, and yet you cannot seem to cross the Rank # 20, Page 2 barrier of Google search listing for your primary keywords.

A series of questions arise from the imaginary situation above:

1. Why is my ranking for the particular keyword not going up?
2. Am I missing out on any SEO strategies?
3. Maybe I am not building enough links? How much will be enough?
4. Do I have to improve my content quality?
5. The search engine has changed their algorithm (again)
6. Others are using illegal SEO techniques

Now while one could go over the questions in your head, read up on latest search engine algorithms, contact a SEO expert, or blindly start buying links out of desperation, there is an easier way to find your answers.

Simply ask why are the other 10 websites ranking before your website?

Now that does not mean that the above questions 1 to 6 are not relevant, but simply put, one of the easiest ways to boost your search rankings is to study the top 5 to ten websites for your keyword and then apply what working for them into your own strategies.

Now I am not asking you to copy the competition or have a strategy that just involves beating the competition at the ranking game. It never works. What is needed is a better balance between your company’s SEO strategies and of those of your competitors.

Like in any business strategy, you have to know your competitors, study what strategies they are using, and then apply the best of those strategies to your own game plan.

In the same way, in defining the SEO path ahead for your website you must analyze your competition. What are they doing to rank in the top 10 that you are not doing? After all those websites are listed on the top for a reason, and they are applying SEO strategies that the search engine in particular seems to like.

Now while finding the answers to those questions in the real business world may be difficult, in the online world all you have to do is to right-click and view the source of the page.

The below simple steps will open up a world of information to you.

1. Does the domain name contain the keyword? If the link is a sub domain then does the sub domain contain the keyword?

2. In what Meta tags, title, etc has the competition placed their keywords?

3. Does the link name contain the keyword? eg. www.seo-optimization-experts.com/mumbai-seo-expert.html

4. How many keywords are listed in the keyword tag i.e. is the page focused around one or two keywords, or is it a jumble of keywords listed out.

5. Is the title and description captivating enough? How has the keyword/s been placed in the title and description and at what position?

6. Is the page graphic intensive? Is the site using a lot flash or active server pages? Search engines cannot understand graphics, only the text it can read on the page. Make sure there is a good balance between the graphics and content.

7. How long is the body text? Writing 400 to 600 words is normally fine.

8. Has the keyword (keyword weight) been used appropriately in the body content? Ideally the first 25 words of content should be keyword rich, and the keyword should appear after every 100 words in remaining content.

9. Is the content interesting to you as the reader? Does the content follow a theme? Is the content relevant to what keyword the page has been optimized for?

10. What is the page rank of the page (You can check page rank of any website by downloading the Google Toolbar at http://toolbar.google.com.

11. Which is the first place in the source code the keyword appears?

12. Has the keyword been used appropriately in headline tags and link text?

13. Does the site use java script, tables, frames, dynamic content, CMS etc?

14. Is the page focused around a theme?

15. How many inbound links are there to the page? You can check the link popularity of the page on www.marketleap.com? Visit the sites that have given the link. What is their page rank? What is the link text that describes the link to the website? Has the keyword been used in the link text?

16. How many pages does the site have?

17. Does the site have a good site map that lists all the content pages, videos on the site that search engine spiders can crawly easily?

18. Are there any 404 errors on the website?

19. What is the domain name extension e.g. .com,. net, .edu, .co.in

20. How long has that domain name been in existence? Search engines rank those sites better that have been around for a while, or those that plan to be around for a while?

21. How many directories has that page/website been submitted to?

Please note that sometimes you will find no reasons why the competitors’ website is ranked above yours. And that’s ok. I have experienced many cases of certain sites which go against the search engines guidelines (set by search engines themselves), and yet they rank above meticulously optimized pages.

Search engines are constantly trying to remove badly optimized or spam pages which offer little or no value to the users. Our intent here is not to focus on the missing pieces/loopholes of search engines algorithms or isolated instances of sites that don’t deserve it and yet are ranking high, but to work within the framework and guidelines for the long haul.

By mapping out the answers to the above questions (preferable on a spread sheet), you will find the overall patterns of what is working for those sites and why, and then figure out ways to modify your SEO strategies to improve your rankings.

By just having a beautiful website will not get you anywhere if you don’t start promoting it. You need to start drawing attention to the public about your new website.

While at times new websites can experience organic search rankings in a matter of months, for the most part, it can take well over a year before you start to see any progress, and that is if you start promoting right away!

SEO
If your new website has not been properly optimized for the search engines, then this is a necessary first step you must take. Ensure that your new site has integrated the appropriate keywords into all the fundamental areas of the site. Without this critical step of optimizing your site, in many cases no level of promotion will help you get those search rankings.

Press Releases
The first thing you should do when your site goes live is issue a press release. Be sure to include a link back to your website, preferably with your target phrase hyperlinked as well. Submit this press release to an aggregator such as PRWeb. This will help get the word out that your site is live, draw some attention from the public, and also get you that first valuable link to your website.

Search Engine Submission
This days search engines will find your site on their own, and submitting to them is not necessary. If you feel you must submit your site to the engines, submit it only once and shortly after the site goes live.

In order to help the search engines fully spider your new site, the best thing you can do in terms of submissions, is to create and submit an XML sitemap. Submit this sitemap to your Google Webmaster Tools account, and also be sure to include a call to it within your robots.txt file by adding the following line including a complete path to your sitemap:

Sitemap: http://www.domain.com/sitemap.xml

There are many tools out there to help you build your xml sitemap. Google has placed a list of some of these tools on their “Third Party Programs” page.

Link Building
There are a number of ways you can work to grow your back links. Today they play a significant role in search rankings for most industries, especially in Google. While the future will almost undoubtedly still see search value in links, even if that value declines, or disappears entirely, quality links can still help drive traffic as well, and a strong base of inbound links can deliver you customers well into the future.

Explore the different ways to build links to your site. A steady progressive rise in inbound links will help Google look positively in your direction. Do not be afraid of reciprocal links either. If you are trading with highly relevant websites to your industry, then you should have nothing to be afraid of.

Social Media
Promotion largely consists of building links and becoming recognized by the search engines, but in order to help you build those links, getting your name and brand out there can really do wonders. By increasing awareness of your site and product, the public will often help create the buzz you need, and often, this can result in fresh links to your website.

To help get your site in the eyes of as many people as possible, take a look into Social Media and consider creating profiles on some of the popular platforms. This can include creating a YouTube account and uploading instructional, informational, or interesting product videos. You can set up a Facebook page, and work to build a community around your product. Create a profile page on Squidoo, MySpace, and Flickr, amongst many others.

These pages often act as backlinks to your site, and also help spread awareness. Your use of social media does not have to be exactly about your company. For instance, let’s say you sell cars. Your use of the social platform, while it may note your business, can focus on other car info including trivia, news, photos, etc. The key is to keep it relevant, not identical – you are not looking to create a mirror of your site.

Article Writing
Write articles about the subject of your website and submit them to various services such as EzineArticles. Consider also writing for your blog to help grow your site content. By writing and distributing relevant articles you can create a nice cushion of relevant incoming links. By writing articles that closely match the topic of your site, and including a link back to relevant content within your site, you can help out not only with search engine rankings, but by creating an extra traffic stream for your site.

Summary
In general, reference your website everywhere possible. Get links from every relevant source you can think of, issue a press release, and get your site listed in the key directories for your industry. The more eyes you can put your URL in front of and the more relevant sites you can get to link back to yours, the sooner you will start to see progress in the search engines.

For many industries it can literally take years to get those coveted first page results – in some industries it may be near impossible, but if you want a chance, you need to start promoting that new site of yours immediately.

Many of us know a little bit here and there about SEO and some who just step into the world of internet marketing may find this alien and all confusing. Well, SEO to some is the most important element if you want to start making money online but to some, it is just another way for us to make money online. So depending on how you look at it, this can go on and on, talk after talk, debate after debate etc etc.

For those who are still confuse about SEO, I hope the article below will help you to better understand what SEO is all about and how it SEO works.

SEO, or search engine optimization, is the most important element in building a successful website. Most people online have heard the term SEO and have some idea of what is involved yet it remains a mysterious process to many. One of the reasons SEO is so mysterious is that it can be a complicated endeavor and search engines are constantly changing the way they rank sites and the way the recognize the many tools of SEO.

At the forefront of the SEO check and balance system is the leading search engine Google. They have pretty much set the standard for technology in search engine algorithms that can track the relevancy of a website to its content and SEO efforts. Their ranking system remains one of the most popular methods of determining a web site’s quality because of their diligent efforts of weeding out the bad apples that have little to offer a consumer other than skilled manipulation and the ability to ‘play the system’ to their advantage.

Of course taking advantage of the system makes perfect sense from a business standpoint but from the search engine outlook of wanting to provide the best quality sites on their results for the viewer it can become difficult to differentiate the site that is good quality wise from the site that is good because it has a very manipulative operator at the helm.

Because the rules for SEO evolve and change rapidly the mystique of search engine optimization continues to confuse website owners. Many people build their websites thinking the only SEO tool they need is key word density. While key words are an important aspect in SEO they are not the only means to an end, they are simply a part of the puzzle. There is another tried and true method of SEO that is as relevant today as it was at the start of the concept of web 2.0 marketing and that is back linking. While back linking remains one of the most successful ways to get your site to rank high on the search engines it also has undergone some changes making the types of links important so that search engines do not penalize a site for bad incoming links.

The term “back link” refers to an outside link on another site that points to yours. In the past any link from another site would have a positive impact on your site by the search engines. Because there were so many gimmicks developed in the last few years to garner massive back links to websites such as link farms, and irrelevant reciprocal linking Google began to develop a way to weed out links that were purchased, or had little meaning or relevancy.

Even though back linking is used to manipulate search engine popularity there are many very legitimate reasons for using the system of back linking. Finding web sites that have a common interest to your own who are willing to place your link on their site can get you extra exposure. When their visitors come to their site they will see your link and likely visit your site as well.

The fact that onsite links like that have such a perceived relevance to the visitor makes them a valuable marketing tool, but that perception of quality is also why Google works so hard to be sure they are real quality links. You will get higher ranking on a search engine for a number of truly appropriate back linking partnerships however if the sites linking to you do not share any common information or products Google will penalize you for the link. There are new programs in the works with Google where your site could even be devalued if the site that links to you is determined to be bad quality so it is important who you choose to link to, and also who links to you.

In the past many web site owners would open up multiple websites with the sole purpose of promoting one principle site. They would use the extra websites as a means of placing back links to the main site. Google now watches for sites that are created with the same IP address. Creating a large number of websites on the same IP address and putting back links on them to quickly develop a number of links is known as link bombing. That is not to say that you cannot ever link to your own website from a site you own. If there is a reason to show your visitors some additional information a few well placed back links are fine. It is when there are many links from each site all pointing to a single ‘main’ site that the search engines look at them suspiciously.

The system Google is working hard to put in place to discount a link from a bad site is why it is very important to know who is linking to you and if their site stacks up to your standards. It is no longer true that all inbound links to your site are good links. There are very good tools available online for free that can show you who is linking to you. If you find a site that is linking to you that you feel is questionable in terms of how they relate to your website either in information or product you should contact the webmaster of the site and demand that they remove the link to your website to avoid being penalized by the search engines.

Probably the best way to obtain a back link to your site is through anchor text. That is when you have another website with content that is relevant to your own (relevancy is ALWAYS important) including your site in the actual content of their site with a hyperlink inside the text. These back links are valued much higher than a simple sidebar link as long as they appear in the text in a way that has a fluid and meaningful association with the content of the article. There are several ways to get such back links.

Providing articles to content sites with your link built into the article is one method. If you write very compelling information on your website is another as someone else with a similar site may wish to point it out on their own. You may not even realize they are doing it unless they tell you about it. This is one of the main reasons it is important to keep an eye on who is back linking to you. While the majority of those types of links are wonderful and you should thank the site owner for their inclusion, if you feel the site that is linking to you does not meet your standards, have similar information, or the content is not relevant to your site you should definitely ask them to remove your link.

Back linking is an extremely important aspect of SEO development and it is something you need to understand well in order to implement and control it properly. There are many secrets and mysteries in the SEO world that diligent study can clear up. Keeping your website in good standing with the search engines and popular with your visitors is the best way to ensure a vital and profitable future for your business online.