16
10 Considerations For a Perfect Link
Filed Under (Blogging, Page Rank, backlinks) by Zacky on 16-05-2008
Most of us by now know the importance and value of having a good backlinks to our blog or website. You were given the advice that you must attract links and you can find this everywhere on the internet, but the key is not just to attract links… they need to attract good links.
The quest for the perfect link can be frustrating and elusive, but the fact is: the perfect link is logical, appears natural, and grows over time.
1. Related to your blog or site
The best links should come from related websites which contain similar and related content but not the same type of material or content. For example: A link for Horse Racing would benefit from a link that discusses Horse Racing.
2. Anchor
The anchor text should include keywords that relate to the topic covered on the web page that is being linked to. Anchor text should be varied; links that all have the same anchor text will appear manipulated and contrived to the search engines. Therefore, the text links should contain a variety of related words.
3. Deep Link
The links should direct visitors to a related page within the website. Do not make the mistake of directing all of the web links to a website’s home page. Deep linking, and directing visitors to material that corresponds to content that is closely related to the text link is key. Deep linking appears more natural to search engines, whereas links directing all visitors to a single page or the home page seem unnatural, and could be interpreted as an effort to manipulate search engine ranking.
4. Page Authority
Page ranks from where the links are coming from do play a big part.
Search engines trust some websites more than others. Links from a higher page rank websites have more weight than links from lesser-known websites.
Google use PageRank as an indicator of authority.
5. Various sources
Links should come from a variety of sources. Fewer links from a larger number of websites will generally “weigh” more than a large number of links from a small number of websites.
6. Link Position
The location of the link on the page can also influence the value of the link. Some experts claim that footer links carry less value than links which are integrated into the actual web page content.
7. Number Of Outbound Links
A page with fewer links is better than a page with a large number of links. This is because a webpage passes along what is referred to as “link juice”. The more “link juice” passed along, the more valuable the link is. The link juice is divided up over all the links on a webpage, so popular websites with few outgoing links are more valuable than those with a large number of links.
8. One Way Links
Links that are not reciprocal carry more weight than those which are simply link-for-link exchanges.
9. Link Surges
Build your links over time rather than all at once. The gradual improvement is more natural and will have a stronger impact on organic search rankings.
10. Page Content
A web page that is mostly just a list of links has less value than a web page that contains a mixture of links and content. Search engine loves pages packed with quality contents.
Good luck in your attempt to find the perfect link and I hope you benefit from this post. If you like what you have just read, feel free to subscribe via email below.
Very useful tips on link building, Zack.
Hi Lily,
There’s more consideration to take but I see that these are the most important that will affect on the site or blog.
Zacky