To tell you frankly, the race to be in the search engine good book has really drive me crazy because of the so many changes every now and then. But like any other professional internet marketers, search engines traffic is something that we can’t simply ignore.

I have made a top 3 lists for search engine success and these are based from my own studies and experience.

1. Rich Content

Search engines love good quality content. Their highest priority is to provide good relevant content for their users. So stick to this basic rules that you need to provide good content in your site and only then you will get into their good book.

A rule of thumb I use is to first go through and select the key phrases you are targeting for each page. Then, optimize the title tags accordingly to reflect this. After that, write good, unique content for each page, and be sure to include at least one instance of the title tag content in the body text.

A common mistake in this area is to write generic page content, and simply replace the target key phrase on each page. This adds no real value to individual pages of your site and is almost certainly going to result in your pages get thrown out of the search engine on grounds of duplicative content.

Another common mistake I see in some sites is that individual product pages contain little or no written content aside from the product name and a picture. Be sure to write at least a paragraph on the features and benefits of each product in the product description field.

2. Blog

Everyone is blogging and believe it or not, even your competition is. So it’s time you jump on the bandwagon.

There are a number of reasons to blog that directly relate to search engine considerations. Google and other engines generally prefer sites with fresh content over stale sites. This means that ranking well involves the regular creation of rich content, and typically this is done via a blog.

Blog articles should be useful and informative and should not be considered necessarily self promotional.

Additionally, once you have started blogging, you are opening yourself up to link bait and social media opportunities.

3. Link Bait

As we all know, the more links you have to rich content on your site, the better you are going to be in the search engines. The creation of a blog is a wonderful way to attract links. Other ideas for link bait include video, widgets, template, software, tools, images, sound clips, press releases and the like. Contests, quizzes, product reviews, and how to articles fare very well. Also, the provision of useful tools can be a great way to attract links.

Offering such a tool on your website can attract the attention of other sites in the form of links, increasing your reputation and pagerank, which has a direct impact on higher search engine rankings.

It will be good if you can create link bait on a regular basis through the regular creation of content or tools, of whatever form you can think of.

The 3 above are a definite must if you are going to succeed in the race to be in the good book of the search engines.

Feel free to add and recommend more info if you have any and I will greatly appreciate it.

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