Jul

Death of SEO

Filed Under (Internet Marketing, SEO) by Zacky on 16-07-2008

Is it a dying industry or do they still play a big part in the success of your business?

It used to work before but not anymore. We heard this many times and have seen too many of it. As search engine getting smarter each day, many SEO experts are left with no clues of what is going on. It used to be so simple – yeah that was many years back when search engines were not advance enough to show relevant information.

It used to be easy to rank high in Google years back and why is this so? When I started selling online, it was so damn easy to rank high in Google. There were little competitor and it was easy to beat them in the SEO game. It only takes you a couple of minute to put the relevant metatags and within few days, you are there - even a donkey can do the job.

I moved from metatags to inbound links with the right anchor text and continued my domination. It was easy and not difficult at all. That was back then and you can call it guaranteed SEO placement and dominance.

Eventually, the search engines get smarter and ended the concept of guaranteed placement but some people (SEO Expert) are still in denial. There no longer the term “guaranteed placement” on the search engines and that is why, when anyone comes up to you and tell you that they can guarantee you top placement in Google, you should start running as far as you can and don’t turn back.

Here is why SEO is a dying industry and it will continue that way. Search engines are too smart and they have a different agenda. They do not want to reward crummy companies that play SEO games–they want to give the top listings to the best companies. And they are quickly gaining access to the information they need to do exactly that. They will use traffic and buying stats to figure out who the top companies are and it’s a good thing in a way too. They will also use stats that track how long your visitors stay on your website after they arrive. If your site is relevant to your visitors, they will tend to stay longer and not just get out within 3 seconds.

So the real thing now is for any company to succeed in getting SEO traffic, there’s a lot of other factors that they need to fulfill and I think it is just a fair game that the search engines are now moving towards this.