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Secret To Your Success

Filed Under (Blogging, Motivation/Self Improvement) by Zacky on 20-07-2008

Persistence We all have problems when it comes to achieving something that we want and I can say that maybe over 90% of the people I have met are having this problem. 

Just look back at the many projects you started, list it down on a piece of paper and see how many did you finish? 

Sometimes it’s because the lack of focus, sometimes it’s because of procrastination… well, it can be because of a lot of things, there’s just too many to mention. 

If you can “cure” yourself from procrastination, lack of focus, lack of energy, unorganized, etc … what if you can turn yourself into the most productive person you can ever be? Will you be successful and will you achieve the things that you want? 

Now, here’s the trick to your success… 

You just have to do enough to get the results you want and of course you know that. But most of the times, you never really finish things, and you never have done enough to deserve that huge success… 

Get yourself from projects to projects, finish them all and I am sure you’ll get yourself somewhere closer to your goal. But if you keep starting and stopping, you’ll never learn anything and the best thing is, you’ll never get anywhere… 

What if you can get more done in so little time? What used to require a month, can now be done in just a week. If we count this as projects, you could finish 40 to 50 projects a year, instead of just 12. 

Doing 40 to 50 projects a year, how close do you think it’ll take you to your goal?? And how much time you’ll save?? 

If it requires four years, you can cut it short to 1 year. 

This is what makes the difference and honestly, this is how successful people get successful. They did more than you did, at a much faster time. 

If you look at someone who is younger than you, but much more successful, do you think he’s done more than you…? I bet my last dollar on that! 

Take a look at any industry and you will see that the successful guys and gals always have a better system, they meet more people, present many more times… than you could in the same amount of time. 

And that granted them their success. I believe the same is for internet marketing and the online business industry.

 That’s why most successful people are not the most brightest. You may know more than him, but he’s done more than you… 

The key to your success is persistence. Keep doing and never give up.

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Death of SEO

Filed Under (Internet Marketing, SEO) by Zacky on 16-07-2008

SEO Is it a dying industry or do they still play a big part in the success of your business? 

It used to work before but not anymore. We heard this many times and have seen too many of it. As search engine getting smarter each day, many SEO experts are left with no clues of what is going on. It used to be so simple – yeah that was many years back when search engines were not advance enough to show relevant information. 

It used to be easy to rank high in Google years back and why is this so? When I started selling online, it was so damn easy to rank high in Google. There were little competitor and it was easy to beat them in the SEO game. It only takes you a couple of minute to put the relevant metatags and within few days, you are there – even a donkey can do the job. 

I moved from metatags to inbound links with the right anchor text and continued my domination. It was easy and not difficult at all. That was back then and you can call it guaranteed SEO placement and dominance. 

Eventually, the search engines get smarter and ended the concept of guaranteed placement but some people (SEO Expert) are still in denial. There no longer the term “guaranteed placement” on the search engines and that is why, when anyone comes up to you and tell you that they can guarantee you top placement in Google, you should start running as far as you can and don’t turn back.

Here is why SEO is a dying industry and it will continue that way. Search engines are too smart and they have a different agenda. They do not want to reward crummy companies that play SEO games–they want to give the top listings to the best companies. And they are quickly gaining access to the information they need to do exactly that. They will use traffic and buying stats to figure out who the top companies are and it’s a good thing in a way too. They will also use stats that track how long your visitors stay on your website after they arrive. If your site is relevant to your visitors, they will tend to stay longer and not just get out within 3 seconds.

So the real thing now is for any company to succeed in getting SEO traffic, there’s a lot of other factors that they need to fulfill and I think it is just a fair game that the search engines are now moving towards this.

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Do you spend time split testing?

Filed Under (Blogging, Email Marketing, Internet Marketing) by Zacky on 25-06-2008

Split testing Most people will ignore this but split testing on your headline, subject, email sent out, getting people to opt in are kind of important if you want to know what actually work.

So what do you actually need to test?

How many times have you heard “you should test to see what works best for you”? Probably too many to count, right? When it comes to internet marketing or making money online, testing separates the pros from the normal Joes.

So, to help you get started with split testing, here are some split tests you can run on your website to get and retain more subscribers, lower spam complaints, and increase response and even increase sales.

  • Create one headline without benefit and just features of your product and two weeks later, change the headline to include some benefits without feature of your product.

Track and see if your visitors tend to stay longer on your site to know they are actually read the whole sales page.

  • Create a general topic on your blog post without pumping in certain keyword and few days later create the same topic with certain keyword pumped in the subject line. But you have to change the order of your content or it will be seen as duplicated content by your readers and search engines.

Track and see if there’s more hits after submitting it to the normal bookmarking sites that you presently use.

  • Send one broadcast with personalization in the subject line, and one without.

Do subscribers respond to personalization, or do they see it as a “gimmick?”

  • Try using a different call to action on your signup form besides the old classic “Submit.”

Come up with 2-3 short phrases, create your forms and compare opt-in rates (a couple options: “Sign Me Up”, “Send Me _____”, “Keep Me Informed”). Keep whatever you’re using now too, and make it the “control” in your experiment.

Not everyone wants to submit to getting email from you. Find out what trigger they respond to.

  • For your next broadcast, add a permission reminder (”you’re receiving this email because you signed up at ____” etc) in the message. Compare your clickthrough rates, and your spam complaint rates.

Does reminding people why they’re receiving an email make them any more likely to recognize and trust you? Does it make them more likely to read through your email and/or click on links in it?

There are of course other things that you can test but the above is just the few which I usually test and to have a better understanding of what works and what’s not.

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Photo sharing cube

Filed Under (Blogging, Interesting Note, advertising) by Zacky on 21-06-2008

Just trying something out to see if it’s nice. You can get one too and it’s free to use. Just click on the cube and it will bring you to the site where you can create your own picture cube and upload it to your blog or website. Just try it…It’s cool.

You can try it here at Photo Sharing Cube

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Building Credibility and Authority

Filed Under (Blogging, Internet Marketing) by Zacky on 16-06-2008

Building Credibility One of the most important factors to be successful online is when you have built your credibility and authority in the particular market you are targeting. 

Depending on how you look at, building credibility and authority can be easy in some cases and can also be difficult in some cases too. 

I came across a fellow marketer two weeks ago and was asking him how is his online business doing? He started doing business about 6 months ago and already started making some money here and there online. But lately he finally found out that it’s not as easy as it looks like to be making good money on the internet. 

Well, that’s not how it supposed to turn out. Making money online is not that difficult if you have the correct way of doing it. There’s no right or wrong way when making money on the internet. It’s just a question of which is the more effective ways to make money online. 

The easiest way to make big money online is when you have your own product to sell. Bundle it with some bonus plus membership and you are on the way to making money on the internet. But that too will have to be done correctly. 

Many people fail to make money even with having 5 of their own products in the market! 

I will explain one of the factors that can affect your success online and that is building credibility and authority. 

I mentioned in my previous post the importance of building on what you are good at. 

When building credibility and authority, it will be much easier if you know your product well. It will even be better if you are a “somebody” in that market. For example, a doctor in nutrition will be a “somebody” in a weight loss market, an ex bodybuilder will be a “somebody” in a bodybuilding market, a present Forex trader will be a “somebody” in an investment market, an ex soccer player will be a “somebody” in a soccer clinic market. 

Rule #1 – People want to hear from the expert in the particular market that they are interested in and they want to buy from an expert in that market. 

Most marketers are taught to go into a niche market even if you know nothing about that niche. Dig hard into some small niche and you will make money! And they are taught to write articles after articles in order to establish themselves as an expert. Well, I am not saying that is wrong. It’s a good way of building yourself but that will take you years to establish yourself as the expert. 

Let me show an example about people’s interest. 

John wakes up one day and for some reason, he is interested to build an aquarium. John wanted to start a fresh water fish aquarium. This is just interest that John picked up along the way. 

Interest can stay in the person for long and also can be just for awhile and most of the time, these kind of interest will just stay in the person for awhile. 

If you are having a fresh water fish aquarium product and are still busy writing articles to establish yourself as an expert, chances are John will no longer be interested in this interest. You have just missed the bus! And you are going to miss many more buses if you are slow in establishing your credibility and authority. 

So to say, you have to quickly build credibility and authority in the market you are in if you want to be successful online and one way to achieve that is by building on something that you are good at. 

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Building on what you are good at

Filed Under (Blogging) by Zacky on 12-06-2008

blogging.JPG

Many people ask the question, how do you actually make money from blogging and since more and more people pick up the idea that blogging can make money, it now one of the hot topic everywhere. You can see or hear stories about how an 8 year old making money from blogging, a taxi driver now making money from blogging, a housewife with zero computer knowledge can still make money from blogging….and many more.

Well it’s true that we can make money from blogging but you also need to know that there’s a lot of hard work involved along the way. Money don’t just fall from the sky with you actually doing nothing.

So first thing first, when you decided to start blogging, it will be an ongoing thing. You don’t just set up a blog the first two weeks and leave it there on the web and expect money to start rolling in. if you think of doing that, I can assure you that it will just be collecting dust on the web (if you can actually see dust piling on the internet)

Blogging needs to be done constantly throughout. Well, I am not asking you to start writing or updating you blog every day! It just need to be constant, maybe every 3 to 5 days, you need to update your blog with fresh content. This way you can attract readers interested in what you are writing to come back again and again.

So what are you going to blog about? Topics on what you can actually blog is too big for me to list down. You can basically blog about everything from the fish in the sea to the stars on the outer space. But are you really going to blog about things that you are not familiar with? I will not do that even if I have all the time in the world, I will not blog about things that I am not familiar or good at.

The easiest and the best thing to blog is about things that you are familiar with or good at. Build your blog around things that you are good at. The internet community is so big there bound to be someone out there that shares your same interest. It might not be big but there will still be some.

Building your blog around things that you are familiar or good at can bring your blog a long way. For a simple reason, you can write topics and topics about something that you know and thing can actually bring your blog a long way. It just does not make any sense for anyone to start blogging about things that they don’t even know the head nor the tail even if the Gurus say that it is a very good and lucrative topic that people everywhere are looking for right now.

My advise is for those who are still wandering about what they should blog about, you just need to make sure that you choose something that you are familiar or good at and blog about it. You will get constant flow of readers who are interested or share the same interest about your topic easier than if you are going to attract blog about something that you are not familiar with. If you try to blog about something that you are not familiar with, it will not help much If you are trying to build authority and at most you can only attract search engine spiders to come to your blog but not real readers who are interested in your topic.

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Tracking How Long Your Traffic Stays

Filed Under (Blogging, Traffic Generation) by Zacky on 06-06-2008

trafficjam.jpg Most of us know the importance of getting traffic to our website or blog but most people also overlooked the importance of tracking that traffic. Some don’t even know that it exists and yet getting all worked up about getting traffic to their website.

As much important traffic is to your website or blog, it is equally important for you to track that traffic that is coming to your website.

How long your traffic stays on your website is an indication of how good and interesting you have made your website or your blog.

It is always good to check the number of visitors coming to your site and how long they have stayed. How do you check this? You will check this by your log files. Most webhost do provide web statistic log in a form of either webalizer or awstats. I like and prefer to use awstats – just my personal preference.

This is done by your c-panel or a similar place depending on what your host has set up for you. Here you can view the different stats about your website.

They will show you:

* Monthly stats-how many visitors came to your site during one month. These will be divided into unique and general (repeat visitors).

* Weekly stats- how many visitors came in 1 week, again they will be divided into unique and general

* Daily stats

* Hourly stats 9 (I don’t care much about hourly stats)

* Number of minutes your visitors stay at your site

* Where the traffic is coming from or referred from

* Which search engine is sending you the most number of traffic

* What search term or keyword your visitors used to find your website or blog (Very Useful)

Most visited pages: These let you know how many visitors have come to certain pages during 1 month. This is where it gets interesting, as you will be able to tell which pages are attracting the most visitors.

The amount of time visitors have spent on your website: This is a good estimate of the quality of your site. Obviously the longer your visitors stay the more chances there are of them buying.

Once you know which pages are attracting visitors you can then work on getting all your pages sticky and compel surfers to visit them.

Google also tracks how long visitors are spending at your site. Again it is a quality check as far as they are concerned. When Googlebots bring information back to the Database about a website being visited and people are staying longer, they can naturally assume the standard of that website is high.

High standard and quality means Google customers (your visitors) are being serviced well and that makes Google happy. This will earn you a higher Page Rank (What most people overlooked when trying to get a higher pagerank)

So we can naturally assume that the longer your visitors stay the better it is. Now how to encourage them to stay? Have you ever read a book that you just could not put down? Well you website must have that same effect on your visitors. They will not want to leave until they have devoured every word of your pre selling content. They should be in the mood to either sign up to be in your opt-in list and become your leads or go on to your sales page and buy your products or services.

Making them stay: Make your site an irresistible, sticky website that draws your visitor in and compels them to stay. Here are some things that I can think of:

* Interesting informative content or even videos.

* Stories and breaking news about your industry. Be the first or among the first to write a ground breaking news in your industry.

* Quizzes relating to your industry-the answers will be found on one of your important pages

* Good user friendly navigation

* Humorous jokes, quotes and stories related to your industry-these are often shared among friends and associates (viral marketing).

* Free tips and tricks always work well in getting your visitors to stay longer.

Use all the resources you have and write that good informative content to pre sell your visitors. Provide them good products and services and see your visitors convert to your loyal customers because you have made your website irresistible to them.

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How do you actually make money on the internet?

Filed Under (Affiliate Marketing, Blogging, Internet Marketing, branding) by Zacky on 02-06-2008

confused.jpg One of the most common questions that readers ask is “How do you actually make money on the internet?”

This question surface almost every where on the internet and while most have been answered by other marketers or bloggers, I will tell you honestly how can you make good money on the internet and I am not talking about $1 or $10 kind of money (if you get what I mean)

Then followed by “what are the best kinds of products to sell online?”

and sometimes…”which is best… selling products directly or promoting other people’s products as an affiliate?”

From my own experience, the answer to the question above is always “selling your own digital info products” because of a number of factors.

I will just list two of them and hope you can get a better idea from this.

1 – Low entry point (they cost little to create)

2) High demand (with the right product you can sell hundreds or even thousands of products very quickly)

Read the rest of this entry »

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Getting The Readers Commitment

Filed Under (Blogging, Page Rank, SEO) by Zacky on 27-05-2008

readers.jpg The number one reason why I blog is to get readers attention about what I am doing and I guess that most other bloggers are doing the same too. 

It’s the readers that I am writing for and not solely for search engine crawlers. 

By also getting traffic to our site will not do any good if it’s just a traffic that comes and leave the next 2 seconds and never to come back again. 

We need quality traffic. This is to say, we need visitors that will come to our site and actually stay there and read about what we write and what we have got to offer. We need to get them interested in what we are doing and that we have something to share with them. 

Only when we have the interest of our readers and something that we can share with them, then they will stay longer on our site. 

This will have an impact on your search engine ranking only by visitors staying longer on your site. It may sound funny but believe it or not, the mighty Google knows if your site is worth anything by just monitoring the visitor trend. 

So if you are wandering why after doing everything that is said and taught by those SEO gurus and professors, you site still cannot be ranked high in search engine. 

Try to look at it this way, it does not make a sense at all after you have built everything there is to know about SEO and applying it on your site but yet you are still no where to be found on the search engine and your page ranking is still where it is 6 months ago! 

Feel free to add your views and you can subscribe via RSS below to get updated on my latest post.

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Truth About Search Engines

Filed Under (Blogging, SEO) by Zacky on 21-05-2008

SEO Getting rank high on search engine for the particular keyword you are targeting can definitely boost your traffic and sales. There’s no doubt about it if it is done correctly.

There a lot of factors that will influence your search engine results and there’s no guarantee that you will end up there. Most people have fallen into the idea that SEO companies can help then get the results that they want. As for me, all I can say is, if they can promise you that, take a hike and run as far away as possible.

Below are the few things that you need to factor in when implementing your search engine optimization strategy.

Rule #1: No Guarantee

Whatever you do, do not try to trick the search engine. Do not go into any black hat method just to get rank high for just a moment because it will get you ban forever. The rule is very simple. You must make your website or blog logical. All the content on your site or blog is primarily for visitors and not search engine crawlers.

There’s no guarantee to search engine ranking and there’s no shortcuts to search engine success.  There’s only hard work and playing by the rules in developing good relevant contents on your website  or blog .and the links to your website or blog

Rule #2: Write good relevant content

Believe it or not, your content is what that will determine whether site visitors stays and come again to visit your website. Great content brings repeat visits and increases the chance of conversion.

Even if your website site is technically perfect for search engine robots, it won’t do you any good unless you also fill it with great content. Keep adding relevant content to your site regularly.

Rule #3: Use search engine friendly and user friendly design

Keep your design neat and clean and avoid using long query URL. Use short and easy to remember URL. Do not over do your URL with keywords and more keywords. Just one will do that best describe your page.

 Do not clutter all your content and links. Easy to navigate site will be appreciated by site visitors.

Rule #4: Get relevant links

Both reciprocal and one way links works for search engine success. Be prudent in your link exchange.

Good links improve your webpage’s equity on the search engine and bad links make a dent in your equity and credibility. Be selective in reciprocal linking. Only exchange links with relevant site or blog.

Getting relevant links from a higher page rank site will improve your search engine rank too. It ask as a vote of confident the site gave to your site and so search engine will see it as a good vote thus it will improve your search engine standing.

Rule #5: Getting visitors to stay on your site

This has always been overlooked by most site owners. If you want to rank high on the search engine, you must make your visitors to stay long on your site. It just does not make sense to Google if all your visitors just stay 3 seconds at your site!

This shows that your site doesn’t provide good relevant content to the readers and believe it or not, it will have an effect on your search engine standing.

So the idea is also to make your visitors to stay slightly longer at your site if you want to have a higher search engine ranking.

 

These are some of the important factors you need to take note when building up your site for search engine success. There are also other factors which I do not include here.

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