06
Tracking How Long Your Traffic Stays
Filed Under (Blogging, Traffic Generation) by Zacky on 06-06-2008
Most of us know the importance of getting traffic to our website or blog but most people also overlooked the importance of tracking that traffic. Some don’t even know that it exists and yet getting all worked up about getting traffic to their website.
As much important traffic is to your website or blog, it is equally important for you to track that traffic that is coming to your website.
How long your traffic stays on your website is an indication of how good and interesting you have made your website or your blog.
It is always good to check the number of visitors coming to your site and how long they have stayed. How do you check this? You will check this by your log files. Most webhost do provide web statistic log in a form of either webalizer or awstats. I like and prefer to use awstats – just my personal preference.
This is done by your c-panel or a similar place depending on what your host has set up for you. Here you can view the different stats about your website.
They will show you:
* Monthly stats-how many visitors came to your site during one month. These will be divided into unique and general (repeat visitors).
* Weekly stats- how many visitors came in 1 week, again they will be divided into unique and general
* Daily stats
* Hourly stats 9 (I don’t care much about hourly stats)
* Number of minutes your visitors stay at your site
* Where the traffic is coming from or referred from
* Which search engine is sending you the most number of traffic
* What search term or keyword your visitors used to find your website or blog (Very Useful)
Most visited pages: These let you know how many visitors have come to certain pages during 1 month. This is where it gets interesting, as you will be able to tell which pages are attracting the most visitors.
The amount of time visitors have spent on your website: This is a good estimate of the quality of your site. Obviously the longer your visitors stay the more chances there are of them buying.
Once you know which pages are attracting visitors you can then work on getting all your pages sticky and compel surfers to visit them.
Google also tracks how long visitors are spending at your site. Again it is a quality check as far as they are concerned. When Googlebots bring information back to the Database about a website being visited and people are staying longer, they can naturally assume the standard of that website is high.
High standard and quality means Google customers (your visitors) are being serviced well and that makes Google happy. This will earn you a higher Page Rank (What most people overlooked when trying to get a higher pagerank)
So we can naturally assume that the longer your visitors stay the better it is. Now how to encourage them to stay? Have you ever read a book that you just could not put down? Well you website must have that same effect on your visitors. They will not want to leave until they have devoured every word of your pre selling content. They should be in the mood to either sign up to be in your opt-in list and become your leads or go on to your sales page and buy your products or services.
Making them stay: Make your site an irresistible, sticky website that draws your visitor in and compels them to stay. Here are some things that I can think of:
* Interesting informative content or even videos.
* Stories and breaking news about your industry. Be the first or among the first to write a ground breaking news in your industry.
* Quizzes relating to your industry-the answers will be found on one of your important pages
* Good user friendly navigation
* Humorous jokes, quotes and stories related to your industry-these are often shared among friends and associates (viral marketing).
* Free tips and tricks always work well in getting your visitors to stay longer.
Use all the resources you have and write that good informative content to pre sell your visitors. Provide them good products and services and see your visitors convert to your loyal customers because you have made your website irresistible to them.

















